LAMBACING, N. M. B.; ISKANDAR, M. D. The Influence of Digital Marketing and Consumer Engagement on Purchase Intention with Brand Equity Moderation on Gen Z. Journal of Current Research In Multidisciplinary, [S. l.], v. 2, n. 4, p. 295–307, 2025. Disponível em: https://jcrim.org/index.php/JCRIM/article/view/43. Acesso em: 3 apr. 2026.